Professional Career

Email Marketing and CMS Associate

Tyche Consulting Ltd., ROHQ – Makati City, Philippines

April 2014 – Present

Work closely with Product Channel Managers to plan and execute cross-channel campaigns in line with the customer contact strategy including:

Ownership and management of Strongview e-mail broadcast system including all the technical aspects of e-mail launch.

Utilizing the Unica Campaign CRM tool to build and run all campaign selections for CRM campaigns ensuring all CRM campaigns are built accurately and delivered in a timely manner.

Management and loading of CRM banners to the CMS as part of integrated CRM campaigns.

Development, project coordination, and continual improvement of the process and procedures for campaign execution, from briefing to the delivery of the final campaign report, to ensure efficiency and scalability.

Conduct Strategic A/B testing, results analysis, and implement informed changes with consultation from Product Channel Managers.

Work closely with Product Channel Managers to ensure the ongoing development of Unica as the primary CRM tool for email and onsite communications including:

Helping define future requirements

Helping with the implementation of new features

Ensuring new features are being utilized within campaign execution

Update website’s content and directories

Perform QA and website usability on all CMS work

Banner upload, tagging, and management


Web Content Administrator

Tyche Consulting Ltd., ROHQ – Makati City, Philippines

December 2012 – April 2014

Updating website content (Gambling News Site – CalvinAyre.com and CalvinAyreAP.com)

Updating directories

Conducts on – page SEO for each website content

Creating images for website content

Moderating site comments

Checking emails and filtering inquiries from website users

Editing and Sending of weekly e – newsletters

Front End quality assurance

Testing website usability


Web Promoter (SEO Link Builder)

One Jump Web, Inc.

February 2012 – November 2012

Perform Search Engine Optimization activities

Conducts link building techniques

Conducts keyword research and generate keyword lists

Conducts quality assurance testing for website

Responsible for handling and creating ad campaigns for Facebook

Front End quality assurance

Monitors the traffic, conversion and rankings for handled site